I began ranting about Domino magazine over in the comments at Ann's place. Then I realized, how rude (sorry, Ann!), I should do my ranting on my own blog.
I received a Free! subscription to Domino because, as far as I can tell, I bought too much crap on Amazon.com and they rightly concluded that I was ripe for cross-promotion. Now, every month,
prettily designed, bright pages add a splash of style to my mailbox. I always tear it open and gaze at the pages upon pages of stylish, "easy" living. Then I feel annoyance begin to creep in. Before I finish a given issue, I am incredibly pissed at the insincerity of Domino.
The glossy pages are full of beautiful, effortlessly glamorous women about my age, who have stylishly unique homes loaded with gorgeous "no fuss" Swedish furniture and/or Bulgarian pottery and/or eco-friendly whatevers. These women are all "creative types" whose careers likely do not bring in much moolah, but they helpfully list their must-have, chokingly expensive beauty products and clothing, which they sport in photo shoots in said eco-luscious homes. There are usually photos of the laughing lady with her ruggedly-handsome-but-sensitive beau, one or more purebred dogs, and maybe a couple of lovely, smiling children with golden ringlets.
Here's the problem. Domino is pretending that this is a lifestyle accessible to me!, Jane Average Gal, with savvy shopping tips for items I cannot afford and headlines like, "Refresh Your Home for Summer" and "Easy Outdoor Entertaining". As if there is nothing unusual about this effortlessly wealthy lifestyle.
By contrast with Domino, I am appreciating my Architectural Digest subscription even more. The homes are more lavish--compounds, really--but AD has the good grace not to pretend such opulence is something to which I can, or should, aspire. Recent covers stories included "A Private Visit with Ralph and Ricky Lauren" and "The Great Design Issue". OK, then. I am looking in on the superlative architecture of a lifestyle far removed from mine. It's like a vacation. I appreciate the honesty in that.
4 months ago